In The Beginning

Founded in 2006, my journey as an entrepreneur in the beauty industry began because I was not satisfied with the beauty salons I worked at. With a deep passion for my work and a keen eye for detail, I knew I wanted to provide something different - a personalised and exceptional experience for my clients.

I have always been particular about my work and have a genuine love for what I do. I am truly happy when I am able to provide thorough and non-rushed treatments, getting to know my clients on a personal level. My goal was to create a business that focused on the individual needs and preferences of each client, where I could use the best products available and offer only the services that I truly enjoy.

Leaving behind the restrictions of working for others, I embarked on my own journey to create a beauty therapy business that reflects my passion and dedication. My business is not just about providing services, but also about building meaningful relationships with my clients, understanding their needs, and exceeding their expectations.

I find great joy in constantly improving my skills through regular training. It is my commitment to provide the best possible service to my valued clients. I am proud to share that I have recently completed advanced training with Kokoist USA, a premium soak off Japanese gel system, and have become a Dermalogica Expert, which is the highest level of training for Dermalogica professionals globally.

These trainings have not only enhanced my technical expertise but also deepened my understanding of the latest trends and techniques in the beauty industry. I am dedicated to staying updated with the latest advancements and products in order to provide my clients with the most innovative and effective treatments.

We take pride in offering the highest standards of service, expertise, and hygiene. We never double dip in the wax pot, and every client is provided with their own individual nail file and buffer then disposed of after every appointment, ensuring cleanliness, freshness, and the best possible experience for each client. Tools are also sterilised in an autoclave to guarantee our valued clients the ultimate in medical grade cleanliness.

If I could do my job for free, I would, because I simply love what I do. I am proud of my decision to work for myself and to be able to share my expertise and love for the beauty industry through my own business.

Daniela - Owner of Sassy Doll Beauty